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Putting your home on the open market will get you top dollar

2020 was a solid seller's market, 2021 was projected to be the same and is currently up 24% over last year. 
Properties can go fast in this market and will sell over asking price however IF you are thinking of selling in this current market you could easily leave money on the table…

We're pretty sure you get the calls, texts, postcards and letters like we do from iBuyers and "cash" investors looking to buy your home. Here is the skinny on them:
Expect them to offer at least $20,000 less than the most recent comparable sale. Then add in any repairs or updates that they’ll need to make, which they’ll charge you for and you’re easily at $30,000 less than the most recent sales.

They are in business to get your home for the least money they can and then flip it on the Open Market. We've seen them sell for as much as $50,000 higher than what they purchased the home for. To top it off they will also charge you a fee as low as 5% and as high as 12% based on risk.

We don’t know about you but we're not willing to leave $50,000 or more on the table when we could easily sell a home on the open market in 3-4 days for way more.

How do we do it?

Think of your home as a Hollywood Movie with fantastic Pre-Marketing Buzz, Trailers and Teasers…then it’s released for a BIG OPENING WEEKEND!
Here is an 

If you're thinking of selling make sure you hire a Professional, Full Time REALTOR® or Team. You want to make sure they aren’t going to phone it in as it’s pretty simple and lazy to only list it in the MLS (Multiple Listing Service), put a sign in the yard and wait for offers to come in with this extreme seller's market.
Here is what your REALTOR® should be doing to maximize the sales price, your net equity and get the highest price, best offer and terms for you:
Coming Soon Status
Our REALTOR® MLS allows us to list your property in the MLS in a Coming Soon Status for 30 Days. We like to do this for a minimum of 7 Days. This allows buyers represented by REALTORS to see your property BEFORE it hits the Open Market in Active Status. While in Coming Soon Status buyers can book Showing Appointments. On average our listings garner 8-12 Pre-Booked Appointments BEFORE it hits the Open Market!
Staging, Updates and Repairs
If your REALTOR® does not have a Stager on Staff they should still be able to guide you in what to do to get your home to look its best. If you want to do as little as possible just a simple deep cleaning along with removing any sunscreens and or privacy screens to let us much natural light in will pay serious dividends. We have access to all sorts of contractors and a cleaning crew so if you do not want to lift a finger we can have someone do it for you. Cleaning, a little fresh paint, lots of natural light and simple repairs will easily get you an extra $10-15K in this market. 
Professional Photos
Nothing turns off a buyer more than poor quality photos. I still can’t believe that at least twice a week I see a photo being taken on a phone with the reflection of the real estate agent in the mirror. There is no reason to do this when a simple professional photo package starts at $100. If your REALTOR® won’t spend the money on this you shouldn’t be working with them.
Professional Walkthrough and Aerial Drone Video
In this day and age if your REALTOR® isn’t doing a professionally shot walkthrough video of your home along with drone video they are not maximizing the exposure that is needed to get top dollar in this market. When the pandemic hit we had already been doing walkthrough/drone videos for years so it was an easy segue for us to give potential buyers a very realistic look at what the home was like without having to step foot in the house. Fast forward to now and it’s still an immensely important tool for you as a seller. In our last open house we had dozens of buyers tell us that the walkthrough video was VERY helpful and was one of the main reasons they decided to come look at it in person. A video drives way more potential buyers to your home and more buyers means more offers which translates to a higher sales price. 
Social Media Advertising:
Advertising in magazines and newspapers, postcards and the like are not even close to being as effective as advertising on social media. Your reach is so much better, the quality and impact (if you use professional photos and video) is priceless. 
Our of our recent Social Media Campaign reached over 26,000 people with 8,100 click throughs! 
Here is what happened on one of our recent listings:
We put it in Coming Soon Status for 7 Days
Pre-Booked 9 Showing Appointments
Listed on the market in Active Status for 4 Days
During those 4 Days we had 43 Unique Realtor/Buyer Showing Appointments
3 Open Houses with over 100 parties through
This resulted in:
10 Offers
The most recent and highest comparable sale was $495,000
We listed the property for $520,000
The lowest offer was from a cash investor
The highest offer was $565,000 with the Appraisal Contingency Waived
We tell all our listing clients that it’s almost impossible to under price a home as the market demand will drive the price upwards and even higher than expectations IF your REALTOR® puts some effort into it. It is however very easy to overprice it and not sell it at a price that will exceed your every expectation.
Choose your REALTOR® wisely, make sure they will do everything within their power to get you the highest price and best terms for you!
Please fill out this form if you're interested in setting up an appointment to discuss and explore your options. We can come to your home or do things virtually. We look forward to assisting you!

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