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SELLING YOUR HOME
3 Questions you should ask EVERY Listing Agent
QUESTION 1 - What is your Listing Success Rate?
Most Real Estate Agents won't know what that is. The Listing Success Rate is a statistic that shows just how good a Real Estate Agent is at Selling Homes. Think of it as a Field Goal Percentage like in Basketball. You take their Closed aka Sold Listings and add that to the Listings they were unable to sell - which are called Expired & Cancelled Listings. Then you calculate their Listing Success Rate Percentage.
The Lifetime Listing Success Rate for the Average Agent in the Greater Phoenix Metro Area = 68.6%
The Lifetime Listing Success Rate for the Top Brokerage in the Greater Phoenix Metro Area = 65.5%
The Lifetime Listing Success Rate for Dean Carver in the Greater Phoenix Metro Area = 89.2%
Lifetime = Since 2005 or however long in Business
This is an Eye Opening Statistic for Homeowners
The Average Agent out there may Sell 68.6% of the homes they are hired to sell however that also means they fail to sell 31.4% of them. Then the Top Brokerage who advertises all over TV and Radio that you'll get "A HIGHER PRICE FOR YOUR HOME" fails to Sell 34.5% of the homes that they are hired to sell. That's their Lifetime Average! On the other hand you have Dean and his team who have a Lifetime Average, Since 2005, of Successfully Selling 89.2% of the homes they've been hired to sell. Yes they have failed to sell 10.8% of them BUT that ALSO includes Short Sales and Bank Owned Properties during the Great Recession. AND - If you look at the past 5 years Dean's Listing Success Rate is 97% and over the past 2 years it's 100%.
QUESTION 2 - What is your List to Sales Price Ratio?
This is how you determine whether a Listing Agent is capable of getting you the highest price for your home. How to calculate a List to Sales Price Ratio - Take the Average Sold Price and Divide that by the Average List Price.
The List to Sales Price Ratio for the Average Agent in the Greater Phoenix Metro Area is 98.8%
The List to Sales Price Ratio for the Top Brokerage in the Greater Phoenix Metro Area is 100.5%
The List to Sales Price Ratio for Dean Carver in the Greater Phoenix Metro Area is 101.8%
List to Sales Price Ratio from January 2019 to Present
More on the List to Sales Price Ratio
Why did we choose the January 1, 2019 onwards timeframe? It shows a consistency or non-consistency in ones ability to sell a home and negotiate during different market types - Normal/Balanced, Extreme Seller's, Buyer's then back to a Normal/Balanced Market. We've gone through those 4 different markets since January of 2019. The Average Agent managed a List to Sales Price Ratio of 98.8% during that time. Which means homes sold for 1.2% LESS than the Asking Price listed in the MLS (Multiple Listing Service). Whereas Dean and his team had a List to Sales Price Ratio of 101.8%. Dean on average sold his listings for 1.8% MORE than the Asking Price and 3% MORE than the Average Agent. Based on the Current Annual Median Sales Price of $450,000 that means Dean gets his Sellers $13,500 more for their home - AND Dean gets $5,850 MORE than the Top Brokerage for his Sellers.
QUESTION 3 - What is your Average Days on Market?
The Average Days on Market statistic tells you how long it takes a Listing Agent to get an offer on your home once it’s listed Active in the MLS. It also determines how good that Listing Agents marketing plan actually is. The Listing Agent can run a quick report from the MLS and see exactly what their Average Days on Market are.
The Average Days on Market for the Average Agent in the Greater Phoenix Metro Area is 52
The Average Days on Market for the Top Brokerage in the Greater Phoenix Metro Area is 25
The Average Days on Market for Dean Carver in the Greater Phoenix Metro Area is 16
Average Days on Market from January 2022 to present
More on Average Days on Market
Why did we choose the January 1, 2022 onwards timeframe? Our Real Estate Market here in Phoenix tends to change rather quickly. If a Listing Agent is paying attention to the market they should be able to guide the Seller in prepping their home to sell quickly and have a marketing plan for TODAY'S Market. That Listing Agents ability to drive Buyers to your home will determine how fast it can sell.
HOW DO WE GET SO MANY BUYERS TO YOUR HOME?
WE SELL EVERY HOME LIKE A LUXURY PROPERTY
Think of your home as a Hollywood Movie with fantastic Pre-Marketing Buzz, Trailers and Teasers.
THEN it’s released for a BIG OPENING WEEKEND!
THAT'S WHAT HAPPENS WHEN YOU SELL YOUR HOME WITH US!
Here is an example:
The property above SOLD in 7 Days which is 57 Days FASTER than the Market Average!
We put it in Coming Soon Status for 21 Days
Pre-Booked 7 Showing Appointments
Had 18 Showings in 6 Days
Under Contract on Day 7
SOLD - OVER Asking Price for $1,600,000
If you want RESULTS just give Dean and his Team a Call 602-391-9434
WE SELL HOMES FOR MORE MONEY AND MUCH FASTER
We know how to read the data and statistics to price your home perfectly and have a proprietary marketing program to drive buyers to your home. 😊
More Buyers in a short amount of time leads to the best offers for YOU as a Home Seller.
Here is EXACTLY How We Do It:
Coming Soon Status
Our REALTOR® MLS allows us to list your property in the MLS in a Coming Soon Status for 30 Days. We like to do this for a minimum of 7 Days. This allows buyers to see your property online, in video and advertisements (YouTube, TikTok, Instagram, FaceBook) BEFORE it hits the Open Market in Active Status. While in Coming Soon Status buyers can book Showing Appointments. On average our listings garner 5-8 Pre-Booked Appointments BEFORE it hits the Open Market!
Staging, Updates and Repairs
We guide you in what to do to get your home to look its best. If you want to do as little as possible that's okay. Just a simple deep cleaning along with removing any sunscreens and or privacy screens to let us much natural light in it will pay serious dividends. We have access to all sorts of contractors and a cleaning crew so if you do not want to lift a finger we can have someone do it for you. Cleaning, a little fresh paint, lots of natural light and simple repairs will easily get you an extra $20-25K in this market.
Professional Photos
Nothing turns off a buyer more than poor quality photos. I still can’t believe that at least twice a week I see a photo being taken on a phone with the reflection of the real estate agent in the mirror. There is no reason to do this when a simple professional photo package starts at $150. Our photographers take stunning photos of your home that will make it stand out and bring buyers through your door.
Professional Walkthrough and Aerial Drone Video
In this day and age every Listing Agent should be providing their clients with a professionally shot walkthrough video of your home along with drone video. This is needed to get top dollar in ANY market. When the pandemic hit we had already been doing walkthrough/drone videos for years so it was an easy segue for us to give potential buyers a very realistic look at what the home was like without having to step foot in the house. Fast forward to now and it’s still an immensely important tool for you as a seller. In open house after open house we have buyers tell us that the walkthrough video was VERY helpful and was one of the main reasons they decided to come look at it in person. A video drives way more potential buyers to your home and more buyers means more offers which translates to a higher sales price.
Social Media Advertising
Advertising in magazines and newspapers, postcards and the like are not even close to being as effective as advertising on social media. Your reach is so much better, the quality and impact (if you use professional photos and video) is priceless.
If you choose us to represent you in the sale of your home we will do everything within our power to get you the highest price and best terms - In a STRESS FREE Way!
READY TO TAKE THE NEXT STEP?
Please fill out this form if you're interested in setting up an appointment to discuss and explore your options. We look forward to assisting you!
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